Pest Control Marketing Company with 100% ROI
Back in the day, pest control in Rural Hall was a somewhat closed market. You had to know someone who had tried a particular company’s services and was satisfied with the results. And though word-of-mouth marketing is sufficient in maintaining a nice customer flow, it has its limits. One day things changed, and it is now simply not enough to just do a good job and have happy clients. Why did this happen?
Today people have practically unlimited access to the Internet. It allows users to find any pest control company in Rural Hall they want, read the reviews, and compare the prices and services. This is why a marketing plan for pest control companies has become a must-have. Finding new customers, rewarding your loyal clients, and raising brand awareness is the new reality for pest control online marketing. The Lasting Trend digital marketing agency specializes in these areas.
Best Offer Ever: Who Is Your Client and How Your Service Can Help Him
There are a lot of pest control marketing ideas in Rural Hall. However, one can say that the basic idea is to know your clientele. Actually, it applies to literally any kind of business marketing, not only pest control. If you are selling a product or your services, it is vital to have answers to the following questions:
- Who your customer is?
- How old is your customer?
- Which gender is most prominent among customers?
- What do they want from you?
- How will a customer know he needs pest control?
- What price is he ready to pay?
- Where is he located?
- Why should he choose you over your competitors?
- What does he know about pest control, and what should he know?
Each and every question from this list should have an answer. When developing your pest control marketing strategy, base it on your client’s image, interests, location, and needs. Let’s say, you have conducted marketing research about your clientele. The results show, that 85% of your customers are wealthy men in their 30s with a wife and kids, who live within a 30 miles from you.
In this case, your marketing strategy should address them. For example, your pest control ad should say, that your methods of dealing with bugs are fast and there are no consequences which may hurt your kid’s health. Your target audience will see this ad, apply it to their situation, and decide that you are the safest bet (especially, if your price is just right) and will choose you over your competitors.
Pest Control Marketing
Why would anyone want to market on the Internet when you aren't selling anything online?
The honest answer is, the Internet is designed for not just promoting goods, it's also excellent for getting info.
It's very good for comparing neighborhood pest control companies as well as checking out the local specials at the grocery store. What makes people search online for local companies?
To begin with, what you come across on the Internet is actually much more current compared to what the yellow pages are. Trying to find info on the Internet is additionally a lot more Earth friendly, think about the number of trees it requires to create millions of telephone guides! In addition to that, the swiftness and ease of the world wide web convert it into a great place to get even local information.
Dozen of newspapers across the country have stopped print papers and taken there services online, and phone books are sure to quickly join them. Which means that for those who have some sort of local business that you would like to market, you'll want to make Internet marketing an element of the marketing budget.
Researchers have confirmed over and over that businesses having a web presence receive additional clients every month from other web site. But not just any website if you aren't on the very first page then you definitely losing customers, customers that are heading right to the competitors.
So if you would like get rolling the very first thing for you to do will be to find an experienced marketing and advertising company to design you a website that the major search engines will fall madly in love with. Although you may currently have a web site, you will probably have to have another one. If the existing web page is hidden on page 300 on the search engines, it's literally worthless and refreshing it seriously isn't likely to be really worth the time and effort. Its like having the perfect restaurant that no one can find and no one knows about. Revamping the menu just isn't going to bring you the business.
Pest Control Marketing on the Internet
All business face the need to generate more customers. If you are not getting enough business, obviously, your business isn't going to flourish the way that you want it to.
That leads the small business owner to the advertising world. And the advertising options can be overwhelming. You are faced with a plethora of choices. WIll you choose the phone book or a mailing campaign? What about benches and billboards? What about the Internet?
Is 'getting your name out there' the most important thing?
Let's start with what effective advertising REALLY is and what it is NOT.
For starter, I really hate the phrase 'getting your name out there.' Out WHERE? Outer space? What good does that do?
The only people that you really want to know your name, or really, the name of your company, are those that need your services, the ones that are planning on hiring you or someone like you, within a very short time frame.
When you can place yourself (or your phone number!) right under a buying customers fingertips, THAT is effective advertising.
What is the most cost effective way to accomplish that?
Well, back in the day, that was the phone book. Every home had one, and when your customers needed you, all they had to do was look you up and BAM you were under their fingertips.
Mass mailing campaigns don't accomplish this very effectively. You spend money in the printing and in the mailing, and in reality, how many of those people work up that morning thinking 'Gee, I sure hope a pest control company sends me a flyer today, I sure need one!'
In fact, I'm sure yours received similar mailings and do you remember how fast it hit the trash? Don't waste your money on this type of advertising. The same goes for bus benches and billboards. I mean, who goes out driving looking for a bench when the need an exterminator?
Ok, back to the yellow pages, this is a good option, however, keep in mind that times and people are changing.
The new yellow pages is the Google and yahoo search engines. More and more often, your clients are turning to the Internet when they want a local company. I suggest you try it yourself. Do a search for your town name and pest control and see what your clients see. Probably not you!
If your web site is not on the first page, it isn't doing its job for you. You don't need a web site that no one can find. Remember, you want to be under their searching fingers.
Really, Internet advertising is the best modern day option. It puts you right where your clients are looking.
Briefly, let me point out that I am NOT talking about PAYING money to put you on the first page with advertising like pay per click. You can quickly loose your shirt with this kind of advertising and it won't get you the business you need.
I am talking about having a web page that naturally gets to the first page, and you'll need to hire a professional for that. However, don't hire just any old web designer. You need a specialized web site that the search engines naturally love and place quickly on the first page.
Pest Control Marketing Insight
Pest Control Marketing is a subject that I speak about on a daily basis.
I was having a conversation with some pest control operators awhile back and we got on the topic of selling.
This guy asked me what I thought was the best way to overcome objections.
Now, this is an important subject because, after all, the less people object, the more they buy, right?
I told him that I thought the best way to overcome an objection is to not get the objection in the first place.
He laughed... but I was dead serious.
I pointed out a study done a few years ago by two psychologists, Harold Gerard and Morton Deutsch. They proved that a person is ten times harder to convince to change his or her mind once they have openly and physically stated a belief or position. It is, therefore, very important to address an objection before it is stated rather than afterwards. Once a person actually states the objection, you have lost a lot of leverage.
Here's an example: If I state my price as fifty-seven dollars and the prospect tells me he thinks fifty-seven dollars is too much, then he is going to be hard to convince otherwise. I now have to persuade him to change his mind and his position. In order for that to happen, he will have to admit that he was wrong and that is a hard thing for most people to do.
It would be better if I said to him something like this first:Now some people might be inclined, at first, to think fifty-seven dollars is too much and they can't afford it. But they would be mistaken, and here's why:
I then proceed to explain why fifty-seven dollars is not too much money for what he is getting and how he actuallycan afford it. I proceed to create the value and justify the cost in his mind before he comes out with the objection.
Now I have handled the objection BEFORE he states it, and I have a much greater chance of them not physically stating it at all.
Victor Antonio explains this in his book Response Block Selling.
If you will keep this strategy in mind and make it a practice when delivering proposals and presentations, it will definitely increase your closing percentages and make your pest control marketing more successful.
And that... will definitely get you more new customers.
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