Pest Control Marketing Company with 100% ROI
Back in the day, pest control in Oak Ridge was a somewhat closed market. You had to know someone who had tried a particular company’s services and was satisfied with the results. And though word-of-mouth marketing is sufficient in maintaining a nice customer flow, it has its limits. One day things changed, and it is now simply not enough to just do a good job and have happy clients. Why did this happen?
Today people have practically unlimited access to the Internet. It allows users to find any pest control company in Oak Ridge they want, read the reviews, and compare the prices and services. This is why a marketing plan for pest control companies has become a must-have. Finding new customers, rewarding your loyal clients, and raising brand awareness is the new reality for pest control online marketing. The Lasting Trend digital marketing agency specializes in these areas.
Best Offer Ever: Who Is Your Client and How Your Service Can Help Him
There are a lot of pest control marketing ideas in Oak Ridge. However, one can say that the basic idea is to know your clientele. Actually, it applies to literally any kind of business marketing, not only pest control. If you are selling a product or your services, it is vital to have answers to the following questions:
- Who your customer is?
- How old is your customer?
- Which gender is most prominent among customers?
- What do they want from you?
- How will a customer know he needs pest control?
- What price is he ready to pay?
- Where is he located?
- Why should he choose you over your competitors?
- What does he know about pest control, and what should he know?
Each and every question from this list should have an answer. When developing your pest control marketing strategy, base it on your client’s image, interests, location, and needs. Let’s say, you have conducted marketing research about your clientele. The results show, that 85% of your customers are wealthy men in their 30s with a wife and kids, who live within a 30 miles from you.
In this case, your marketing strategy should address them. For example, your pest control ad should say, that your methods of dealing with bugs are fast and there are no consequences which may hurt your kid’s health. Your target audience will see this ad, apply it to their situation, and decide that you are the safest bet (especially, if your price is just right) and will choose you over your competitors.
Pest Control Marketing on the Internet
Advertising is a necessary expense in any type of business. There are so many options that it can be hard to decide where your advertising money will be put to the best use.
Is Internet advertising worth the money?
Well the answer is yes and no. First, let's consider what it really means to advertise on the Internet.
Many advertising companies will try to sell you on pay per click advertising. With this kind of advertising, you select you target key words, such as "local pest control" and whenever a potential customer types in this word your ad can appear on the top or side of the page. You only pay when a person actually clicks on your ad and goes to your site.
The problem with pay per click advertising is that it can get REALLY expense very quickly, and there is no guarantee that a person that goes to your web site will ever become a customer. There is also no way of following up on these people, which leaves you out the advertising money and possible out the customer also. This is probably the worst option for a small independent pest control company looking to grow their business.
Banner ads and AdWords types of advertising fall into the above category also, they are just too passive to count on for results.
Well, where does that leave you as far as Internet advertising?
Let's talk about how you can get free traffic to your site. By this I mean getting your website to show on the first page of a search engine when a potential customer types in a search, such as "local roach exterminator." Research shows that searchers prefer clicking on the natural results before the paid ads anyway! The awesome thing about having your web page on the first page, is that if a customer doesn't call you, it doesn't cost you anything.
So how do you get your web site on the first page?
It's not that hard to do...when you study the Internet for a living. There are so many things that the search engines are looking for, and many of these things need to be set up from the birth of your web page. In other words, if you already have a web site and you've had it for over 2 months and its not on the first page, chances are it never will be.
It's much cheaper to just have a new site set up in the way that the search engines love, so that they will put you on the first page. How fast can your web site get on the first page? The good news is that it can happen in as little as 3-6 weeks! More good news is that it isn't as expensive as you might think. For less than the cost of the yellow pages, you can have your website getting you customers very quickly.
Pest Control Marketing Tip On How To Handle and Overcome Objections
Why would anyone want to market on the Internet when you aren't selling anything online?
The honest answer is, the Internet is designed for not just promoting goods, it's also excellent for getting info.
It's very good for comparing neighborhood pest control companies as well as checking out the local specials at the grocery store. What makes people search online for local companies?
To begin with, what you come across on the Internet is actually much more current compared to what the yellow pages are. Trying to find info on the Internet is additionally a lot more Earth friendly, think about the number of trees it requires to create millions of telephone guides! In addition to that, the swiftness and ease of the world wide web convert it into a great place to get even local information.
Dozen of newspapers across the country have stopped print papers and taken there services online, and phone books are sure to quickly join them. Which means that for those who have some sort of local business that you would like to market, you'll want to make Internet marketing an element of the marketing budget.
Researchers have confirmed over and over that businesses having a web presence receive additional clients every month from other web site. But not just any website if you aren't on the very first page then you definitely losing customers, customers that are heading right to the competitors.
So if you would like get rolling the very first thing for you to do will be to find an experienced marketing and advertising company to design you a website that the major search engines will fall madly in love with. Although you may currently have a web site, you will probably have to have another one. If the existing web page is hidden on page 300 on the search engines, it's literally worthless and refreshing it seriously isn't likely to be really worth the time and effort. Its like having the perfect restaurant that no one can find and no one knows about. Revamping the menu just isn't going to bring you the business.
Why You Need to Market Your Pest Control Business Online
Everywhere you look these days people are logging onto the internet via some technological device. Gone are the days when consumers opened up the phone book to find a salon, restaurant or pest control company. Today, the average consumer will use mobile web browsing or popular search engines like Google to find information based on a keyword search. In order for companies to get recognized, they need to have a higher search engine rankings than other companies.
The use of Search Engine Optimization (SEO) by businesses is growing by leaps and bounds. In efforts to stay ahead of the competition and effectively direct consumers to their business, business owners are hiring SEO companies to do the dirty work so they can reap the benefits. Search engine optimization is the process of increasing organic traffic to a website through backlink articles, keyword indexing and submissions to directories and blogs.
Every company needs to be linked to keywords and other businesses or mentions of those keywords in order to gain recognition on search engines. For example, if a pest control company is based in Cooperstown, New York then that particular website needs to be linked to all variations (singular and plural, abbreviated and not abbreviated) of "pest control company" and "Cooperstown, New York." The more times your business name or keyword is searched, the higher the company's website will rank. A higher ranking means that your business will appear sooner on search engine results. The best businesses will rank within the first five pages of search engine results.
Writing keyword rich content, submitting it to directories and linking it to other websites can be time consuming. For the average person, it takes approximately one hour to write an effective keyword article. Many business owners today do not have time to manage the hundreds of articles that are needed in order to increase web traffic to their company. The affordable and practical solution is to utilize SEO companies. These people will put together a plan to help your pest control company move ahead in search engine rankings. Each pest control company marketing plan is different and varies based on the needs of that company and the overall marketing budget. SEO is beneficial to small and large pest control companies alike.
Search engine optimization is critical for any pest control company today that wants to generate more website traffic. With thousands of people bypassing the use of phone books, mobile advertising and marketing has moved to the forefront of best business advertising methods. In addition to creating article submissions and keyword indexing, every business should capitalize on the use of social networking sites like Facebook and Twitter to help spread the word about their company and any specials or promotions that are currently running. With the help of SEO companies, pest control companies can rise through the ranks quickly and gain more customers. Without it, new customers is left to chance and possibly deferred to other pest control companies in the area.
Partner with Our Pest Control Marketing Agency in Oak Ridge Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.
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