Pest Control Marketing Company with 100% ROI
Back in the day, pest control in Colfax was a somewhat closed market. You had to know someone who had tried a particular company’s services and was satisfied with the results. And though word-of-mouth marketing is sufficient in maintaining a nice customer flow, it has its limits. One day things changed, and it is now simply not enough to just do a good job and have happy clients. Why did this happen?
Today people have practically unlimited access to the Internet. It allows users to find any pest control company in Colfax they want, read the reviews, and compare the prices and services. This is why a marketing plan for pest control companies has become a must-have. Finding new customers, rewarding your loyal clients, and raising brand awareness is the new reality for pest control online marketing. The Lasting Trend digital marketing agency specializes in these areas.
Best Offer Ever: Who Is Your Client and How Your Service Can Help Him
There are a lot of pest control marketing ideas in Colfax. However, one can say that the basic idea is to know your clientele. Actually, it applies to literally any kind of business marketing, not only pest control. If you are selling a product or your services, it is vital to have answers to the following questions:
- Who your customer is?
- How old is your customer?
- Which gender is most prominent among customers?
- What do they want from you?
- How will a customer know he needs pest control?
- What price is he ready to pay?
- Where is he located?
- Why should he choose you over your competitors?
- What does he know about pest control, and what should he know?
Each and every question from this list should have an answer. When developing your pest control marketing strategy, base it on your client’s image, interests, location, and needs. Let’s say, you have conducted marketing research about your clientele. The results show, that 85% of your customers are wealthy men in their 30s with a wife and kids, who live within a 30 miles from you.
In this case, your marketing strategy should address them. For example, your pest control ad should say, that your methods of dealing with bugs are fast and there are no consequences which may hurt your kid’s health. Your target audience will see this ad, apply it to their situation, and decide that you are the safest bet (especially, if your price is just right) and will choose you over your competitors.
Marketing a Pest Control Business Online
All business face the need to generate more customers. If you are not getting enough business, obviously, your business isn't going to flourish the way that you want it to.
That leads the small business owner to the advertising world. And the advertising options can be overwhelming. You are faced with a plethora of choices. WIll you choose the phone book or a mailing campaign? What about benches and billboards? What about the Internet?
Is 'getting your name out there' the most important thing?
Let's start with what effective advertising REALLY is and what it is NOT.
For starter, I really hate the phrase 'getting your name out there.' Out WHERE? Outer space? What good does that do?
The only people that you really want to know your name, or really, the name of your company, are those that need your services, the ones that are planning on hiring you or someone like you, within a very short time frame.
When you can place yourself (or your phone number!) right under a buying customers fingertips, THAT is effective advertising.
What is the most cost effective way to accomplish that?
Well, back in the day, that was the phone book. Every home had one, and when your customers needed you, all they had to do was look you up and BAM you were under their fingertips.
Mass mailing campaigns don't accomplish this very effectively. You spend money in the printing and in the mailing, and in reality, how many of those people work up that morning thinking 'Gee, I sure hope a pest control company sends me a flyer today, I sure need one!'
In fact, I'm sure yours received similar mailings and do you remember how fast it hit the trash? Don't waste your money on this type of advertising. The same goes for bus benches and billboards. I mean, who goes out driving looking for a bench when the need an exterminator?
Ok, back to the yellow pages, this is a good option, however, keep in mind that times and people are changing.
The new yellow pages is the Google and yahoo search engines. More and more often, your clients are turning to the Internet when they want a local company. I suggest you try it yourself. Do a search for your town name and pest control and see what your clients see. Probably not you!
If your web site is not on the first page, it isn't doing its job for you. You don't need a web site that no one can find. Remember, you want to be under their searching fingers.
Really, Internet advertising is the best modern day option. It puts you right where your clients are looking.
Briefly, let me point out that I am NOT talking about PAYING money to put you on the first page with advertising like pay per click. You can quickly loose your shirt with this kind of advertising and it won't get you the business you need.
I am talking about having a web page that naturally gets to the first page, and you'll need to hire a professional for that. However, don't hire just any old web designer. You need a specialized web site that the search engines naturally love and place quickly on the first page.
Why You Need to Market Your Pest Control Business Online
Maybe you already have a web page. Maybe you even spent a lot of money getting it built and designed.
But here is the million dollar question...
Is your website making your phone ring?
Marketing your pest control company on the Internet is not just a matter of having a web page with the name of your company. If a potential customer don't see your name within the first ten results when they do a search, then your site isn't worth the space its built on.
Its a little like the finest restaurant in town but nobody knows about it and its on a dead end street. Even if you do expensive advertising, you'll never get any drive by traffic. There isn't a lot you can do about a bad location.
Location, location, location is what makes your phone rings with people looking for your services. And by location, I mean your website seeds to be on top.
So, can you just re-do the site that you already have?
The reason is that search engines take lots of factors into consideration, and chances are (since your site isn't placing well already) the search engines don't like your site for whatever reasons.
Changing the site in an attempt to appease the Internet gods is a little like changing your menu after you've served rotted food. Its just not worth it. Its better to close the restaurant and open up in a new part of town with a new name, right?
Likewise, its faster and cheaper to just do your site right, right from the beginning.
How long will it take before your phone is ringing?
A company that knows what they are doing can get you on the first page within a couple of weeks at most. That being said, not every marketing company can do that. It makes a big difference to hire someone that knows your business in particular. Back to the restaurant analogy, who wants to go to a place the specializes in Japanese, Mexican, Armenian and Irish food?
Getting you on page one is part of the job, but enticing people to call YOU instead of the competition is the second part. You'll want to be an active participant with your marketing company so that you can make sure that your current specials and other discounts are up to date and attractive to your potential customers.
Pest Control Marketing online can bring you dozens of new clients quickly and with very little work on your part. When done right, its the wisest use of your marketing dollars!
Marketing a Pest Control Business Online
If you are a part of a pest control company, and still spends time and effort on giving away flyers and brochures just so you can be accessible to your clients, or spends thousands of dollars just to have a celebrity to endorse your pest control company in a 30-seconder TV commercial, or spends time and effort and energy giving house-to-house visits to the people in every village just to let you know that your company exists, and your services are efficient, and all the information that they really don't need at the moment, then you landed on the perfect article that will teach you where you should go and what you should do in order for your clients to search for you instead of going all out with your resources and traditional media tactics just to find them and give them your best offer with a smile. Pest control internet marketing is the answer to your old ailment.
First off, the internet is the new marketplace where people meet, communicate, and transact. Hence, it is the first place where you should be, it is the place where your presence should be felt, and where would they first look for you but through your website. And how will they be able to find your website amidst the millions of pest control company websites that are on the web as they search? Pest control internet marketing is the best strategy that you have to make your clients contact you instead of you trying to run after them. Internet marketing, does it ring a bell? If not, then you are still in the era of the dinosaurs, if not your ideas. Since the internet is the new marketplace, then it is the place where you should do the marketing of your products and services. The more online presence you have, the greater credibility you give to your brand.
Secondly, if you are already visible online, and if you already decided to engage your company into this strategy of internet marketing, say for example, you want to try pest control marketing, then you should make sure that the company who will take care of your internet marketing tools such as articles equipped with the appropriate keywords to increase your visibility in the internet through search engine optimization is credible enough to deliver. Make sure that your pest control internet marketing handler offers good services at a good price. A lot of websites offering that service are taking advantage of the unfamiliarity of people with the strategy; hence, asking a lot of money from them without delivering the service properly. How you will do this then, you may ask. Browse the internet and the top one to appear on your web search is the most credible-if not, they have had their internet marketing with a great handler. Be where the people are, they are online and they spend most of the time online so spend yours too. You won't have to be online all the time though, all you need is to avail internet marketing services and watch your pest control company boom.
Partner with Our Pest Control Marketing Agency in Colfax Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.
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