We Make Pest Control Marketing in North Carolina Look Easy
From website design to SEO strategy, we strive to make our work amazing! Over a decade of internet marketing experience, we’ve learned a thing or two. We know how to create websites that will get people there and turn them into clients! Clicks are nice but dollar signs are a pest control company’s best friend. When it comes down to it, we are invested in the future and growth of your company. As a result, all of our work is focused on one thing: Making You Money! Here are some of the results that we’ve been able to get for other companies like yours in North Carolina.
First impressions can go a long ways. What your potential clients first see might make or break the deal. We make beautiful websites to help you stand out against your competitors. Getting people to your websites is an important part of the process, but it’s only part of it. We make beautiful websites and write content to help the consumers through the sales process. Our websites are focused on getting the user to contact via form, chat or phone call.
At the end of the day, the goal is landing you new clients. However, the first step is often getting your brand in front of potential clients in your local market. Using amazing local SEO abilities, we grow pest control company’s visitors from Google and other search engines in North Carolina. It’s not uncommon for our clients to see nearly 100% increase in organic traffic year over year.
Pest Control Marketing - Costly Mistakes That Will Spell Disaster for Your Pest Control Marketing
All business face the need to generate more customers. If you are not getting enough business, obviously, your business isn't going to flourish the way that you want it to.
That leads the small business owner to the advertising world. And the advertising options can be overwhelming. You are faced with a plethora of choices. WIll you choose the phone book or a mailing campaign? What about benches and billboards? What about the Internet?
Is 'getting your name out there' the most important thing?
Let's start with what effective advertising REALLY is and what it is NOT.
For starter, I really hate the phrase 'getting your name out there.' Out WHERE? Outer space? What good does that do?
The only people that you really want to know your name, or really, the name of your company, are those that need your services, the ones that are planning on hiring you or someone like you, within a very short time frame.
When you can place yourself (or your phone number!) right under a buying customers fingertips, THAT is effective advertising.
What is the most cost effective way to accomplish that?
Well, back in the day, that was the phone book. Every home had one, and when your customers needed you, all they had to do was look you up and BAM you were under their fingertips.
Mass mailing campaigns don't accomplish this very effectively. You spend money in the printing and in the mailing, and in reality, how many of those people work up that morning thinking 'Gee, I sure hope a pest control company sends me a flyer today, I sure need one!'
In fact, I'm sure yours received similar mailings and do you remember how fast it hit the trash? Don't waste your money on this type of advertising. The same goes for bus benches and billboards. I mean, who goes out driving looking for a bench when the need an exterminator?
Ok, back to the yellow pages, this is a good option, however, keep in mind that times and people are changing.
The new yellow pages is the Google and yahoo search engines. More and more often, your clients are turning to the Internet when they want a local company. I suggest you try it yourself. Do a search for your town name and pest control and see what your clients see. Probably not you!
If your web site is not on the first page, it isn't doing its job for you. You don't need a web site that no one can find. Remember, you want to be under their searching fingers.
Really, Internet advertising is the best modern day option. It puts you right where your clients are looking.
Briefly, let me point out that I am NOT talking about PAYING money to put you on the first page with advertising like pay per click. You can quickly loose your shirt with this kind of advertising and it won't get you the business you need.
I am talking about having a web page that naturally gets to the first page, and you'll need to hire a professional for that. However, don't hire just any old web designer. You need a specialized web site that the search engines naturally love and place quickly on the first page.
Pest Control Marketing Tip On How To Handle and Overcome Objections
Maybe you already have a web page. Maybe you even spent a lot of money getting it built and designed.
But here is the million dollar question...
Is your website making your phone ring?
Marketing your pest control company on the Internet is not just a matter of having a web page with the name of your company. If a potential customer don't see your name within the first ten results when they do a search, then your site isn't worth the space its built on.
Its a little like the finest restaurant in town but nobody knows about it and its on a dead end street. Even if you do expensive advertising, you'll never get any drive by traffic. There isn't a lot you can do about a bad location.
Location, location, location is what makes your phone rings with people looking for your services. And by location, I mean your website seeds to be on top.
So, can you just re-do the site that you already have?
The reason is that search engines take lots of factors into consideration, and chances are (since your site isn't placing well already) the search engines don't like your site for whatever reasons.
Changing the site in an attempt to appease the Internet gods is a little like changing your menu after you've served rotted food. Its just not worth it. Its better to close the restaurant and open up in a new part of town with a new name, right?
Likewise, its faster and cheaper to just do your site right, right from the beginning.
How long will it take before your phone is ringing?
A company that knows what they are doing can get you on the first page within a couple of weeks at most. That being said, not every marketing company can do that. It makes a big difference to hire someone that knows your business in particular. Back to the restaurant analogy, who wants to go to a place the specializes in Japanese, Mexican, Armenian and Irish food?
Getting you on page one is part of the job, but enticing people to call YOU instead of the competition is the second part. You'll want to be an active participant with your marketing company so that you can make sure that your current specials and other discounts are up to date and attractive to your potential customers.
Pest Control Marketing online can bring you dozens of new clients quickly and with very little work on your part. When done right, its the wisest use of your marketing dollars!
Partner with Our Pest Control Marketing Agency in North Carolina Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.
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