We Make Pest Control Marketing in North Carolina Look Easy
From website design to SEO strategy, we strive to make our work amazing! Over a decade of internet marketing experience, we’ve learned a thing or two. We know how to create websites that will get people there and turn them into clients! Clicks are nice but dollar signs are a pest control company’s best friend. When it comes down to it, we are invested in the future and growth of your company. As a result, all of our work is focused on one thing: Making You Money! Here are some of the results that we’ve been able to get for other companies like yours in North Carolina.
First impressions can go a long ways. What your potential clients first see might make or break the deal. We make beautiful websites to help you stand out against your competitors. Getting people to your websites is an important part of the process, but it’s only part of it. We make beautiful websites and write content to help the consumers through the sales process. Our websites are focused on getting the user to contact via form, chat or phone call.
At the end of the day, the goal is landing you new clients. However, the first step is often getting your brand in front of potential clients in your local market. Using amazing local SEO abilities, we grow pest control company’s visitors from Google and other search engines in North Carolina. It’s not uncommon for our clients to see nearly 100% increase in organic traffic year over year.
Marketing a Pest Control Business Online
The basic foundation of any successful marketing program is a clear understanding of the 3 M's and how they relate to each other. Make sure you take the time to educate yourself in these 3 areas. Just because you open up a business doesn't mean new customers will just show up. You have to have a plan to attract them... and keep them for a long time. The most important part of your pest control business is the marketing of it. If you don't do that effectively, you won't have any customers... and that is a FACT!
The 3 M's of Marketing:
1. Message - This is what you want to say to your potential clients and customers. It is the message you are sending to your chosen market. This is your deal. Your message needs to be powerful, dynamic and compelling. This is what you are saying to someone that is going to convince them that YOU are the one they should be doing business with.
2. Market -These are the people you want to deliver your message to. These should be the people most likely to purchase your product or service... in this case, termite and/or pest control. You need to study your market and make sure you are delivering your message to the right market. Example: You would not want to spend a lot of money to send out a direct mail campaign selling termite control to a zip code and find out later that it consisted mostly of apartment dwellers. Why? Because renters don't purchase termite control. That is almost always left up to the owner of the structure. Make sense. I hope so.
3. Media - This is the vehicle you choose to deliver your message to your chosen market. Examples include the internet, yellow pages, radio, TV, newspaper, magazine, hand-out flyers, public speaking, etc. Media can be very expensive, so it is very important that you have crafted the right message and have identified the best market to deliver it to.
It is critical that you understand the importance of each of the 3 M's and how each one relates to the other 2. They are like the 3 legs of a bar stool. If one leg is missing or broken, the stool will not support you and will ultimately cause you to fall.
Think of it as firing a gun. Ready, aim, fire. Each is equally important if you want to be able to consistently hit your target.
Marketing a Pest Control Business Online
Pest control marketing is not brain surgery. If you will simply follow certain PROVEN marketing strategies and principles, you can be assured of streams of new customers who keep showing up at your door ready to do business with you.
One of the best ways to grow your pest control business is to get people to refer you to others... especially your current customers. What they say about you is a thousand times more powerful than what you say about yourself. People love to talk and you certainly want them to talk about YOU and YOUR BUSINESS. And you want them to say good things.
Just remember this: Satisfied customers don't refer people. Amazed customers DO. Shocked & Awed customers DO. Wow'd customers DO.
If you will follow these 3 suggestions it will cause your customers to talk about you in a good way to their friends, neighbors and associates.
1. Always give your customers more than what they pay you for - This is an important key to success no matter what business you are in. Never nickel and dime your customers. Find things to do for them for FREE... that you could charge for if you wanted to. This will cause them to feel appreciated and obligated. It's called "The Law Of Reciprocity". When you do something extraordinary and/or unexpected for someone, it makes them want to repay you. In this case, they would do that by referring you to others.
2. Reward your customers for referrals - Offering referral incentives to your customers will definitely up the numbers of times they tell people about you. Cash, gift cards, gasoline cards, restaurant cards, movie tickets, all are good incentives. Never use a discount of your service as an incentive. It's been proven that people tend to distrust that offering to a certain degree. They will respond quicker to a reward that is unrelated to your product or service.
3. Ask for referrals - This is difficult for some people. They feel it makes them look desperate if they come right out and ask someone for a referral. But it's not desperate unless YOU are desperate. Simply explain that your business is a referral driven business and you want to be able to provide your services to their friends, neighbors and associates. Don't be pushy. Just keep reminding them. Sooner or later they will get in the habit of telling others about you. You just have to train them to do it.
Bottom line: Referrals are the cornerstone of pest control marketing. Learning the techniques of referral generation and applying them will assure that you always have a ringing phone and new accounts to service.
Partner with Our Pest Control Marketing Agency in North Carolina Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.
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