PEST CONTROL MARKETING SERVICES IN NORTH CAROLINA
Pest Control Marketing That Generates More Calls, Leads & Sales
Want more booked jobs? You’re going to need online marketing. American adults now spend more than 6 hours per day online on average, and not only that, but 97% of consumers go online to find local services. To connect with them, you need to dominate the web in all the places they spend their time—the search engines, local directories, social media, their email inboxes, and all the other places they browse online.
Homeowners, landlords, and property managers need to rely on the most trusted and efficient pest control companies to keep rodents and insects at bay. So, how do you set your business apart from the competition?
This is where digital marketing comes into play for your pest control business! Keep reading to learn how to build your online presence and reach more customers with the right online marketing strategy.
One great thing about digital marketing is that you have the ability to analyze your presence with current and potential customers. Identifying when and where consumers are searching, and how to impact their purchase decision is where a comprehensive marketing strategy comes into play.
Tools such as Google My Business and Google Analytics can help you identify consumer behavior and decide what is and isn’t working.
Did you know that more than 80 percent of consumers trust online reviews as much as personal recommendations?
Reputation management and review marketing can help your pest control company:
- Engage with current and future consumers
- Maintain a trusted name and reputation
- Encourage customer contact
- Increase the effectiveness of your paid advertising efforts
Advertising your company’s reviews and reputation can help encourage customers to contact you.
Reviews are becoming more and more relevant in the eyes of search engines like Google and business listing algorithms. And, just like personal recommendations, the most recent and positive reviews make a larger difference.
Pest Control Marketing Tip On How To Handle and Overcome Objections
All business face the need to generate more customers. If you are not getting enough business, obviously, your business isn't going to flourish the way that you want it to.
That leads the small business owner to the advertising world. And the advertising options can be overwhelming. You are faced with a plethora of choices. WIll you choose the phone book or a mailing campaign? What about benches and billboards? What about the Internet?
Is 'getting your name out there' the most important thing?
Let's start with what effective advertising REALLY is and what it is NOT.
For starter, I really hate the phrase 'getting your name out there.' Out WHERE? Outer space? What good does that do?
The only people that you really want to know your name, or really, the name of your company, are those that need your services, the ones that are planning on hiring you or someone like you, within a very short time frame.
When you can place yourself (or your phone number!) right under a buying customers fingertips, THAT is effective advertising.
What is the most cost effective way to accomplish that?
Well, back in the day, that was the phone book. Every home had one, and when your customers needed you, all they had to do was look you up and BAM you were under their fingertips.
Mass mailing campaigns don't accomplish this very effectively. You spend money in the printing and in the mailing, and in reality, how many of those people work up that morning thinking 'Gee, I sure hope a pest control company sends me a flyer today, I sure need one!'
In fact, I'm sure yours received similar mailings and do you remember how fast it hit the trash? Don't waste your money on this type of advertising. The same goes for bus benches and billboards. I mean, who goes out driving looking for a bench when the need an exterminator?
Ok, back to the yellow pages, this is a good option, however, keep in mind that times and people are changing.
The new yellow pages is the Google and yahoo search engines. More and more often, your clients are turning to the Internet when they want a local company. I suggest you try it yourself. Do a search for your town name and pest control and see what your clients see. Probably not you!
If your web site is not on the first page, it isn't doing its job for you. You don't need a web site that no one can find. Remember, you want to be under their searching fingers.
Really, Internet advertising is the best modern day option. It puts you right where your clients are looking.
Briefly, let me point out that I am NOT talking about PAYING money to put you on the first page with advertising like pay per click. You can quickly loose your shirt with this kind of advertising and it won't get you the business you need.
I am talking about having a web page that naturally gets to the first page, and you'll need to hire a professional for that. However, don't hire just any old web designer. You need a specialized web site that the search engines naturally love and place quickly on the first page.
Pest control is a highly competitive field in the paid advertising space, but these advertisements can offer significant benefits.
Not all pests are created equal. Some may be a nuisance, but customers can wait to have them taken care of.
Others, like bedbugs and fleas, instill a sense of urgency with consumers, and they need the service now. Because this is a competitive search and consumers won’t spend time scrolling through the local listings, paid advertisements serve to capture the attention of those customers.
For those who need an exterminator, pest control companies need to ensure that their marketing campaigns are visible where, and when, customers are searching for pest control services.More people use the internet on their phone than their computer, so it’s important for your website to be easy to use and accessible through mobile. Here’s what you should know about mobile optimization for your business.
Partner with Our Pest Control Marketing Agency in North Carolina Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.