PEST CONTROL MARKETING SERVICES IN NORTH CAROLINA
Pest Control Marketing That Generates More Calls, Leads & Sales
Want more booked jobs? You’re going to need online marketing. American adults now spend more than 6 hours per day online on average, and not only that, but 97% of consumers go online to find local services. To connect with them, you need to dominate the web in all the places they spend their time—the search engines, local directories, social media, their email inboxes, and all the other places they browse online.
Homeowners, landlords, and property managers need to rely on the most trusted and efficient pest control companies to keep rodents and insects at bay. So, how do you set your business apart from the competition?
This is where digital marketing comes into play for your pest control business! Keep reading to learn how to build your online presence and reach more customers with the right online marketing strategy.
One great thing about digital marketing is that you have the ability to analyze your presence with current and potential customers. Identifying when and where consumers are searching, and how to impact their purchase decision is where a comprehensive marketing strategy comes into play.
Tools such as Google My Business and Google Analytics can help you identify consumer behavior and decide what is and isn’t working.
Did you know that more than 80 percent of consumers trust online reviews as much as personal recommendations?
Reputation management and review marketing can help your pest control company:
- Engage with current and future consumers
- Maintain a trusted name and reputation
- Encourage customer contact
- Increase the effectiveness of your paid advertising efforts
Advertising your company’s reviews and reputation can help encourage customers to contact you.
Reviews are becoming more and more relevant in the eyes of search engines like Google and business listing algorithms. And, just like personal recommendations, the most recent and positive reviews make a larger difference.
Pest Control Marketing
Advertising is a necessary expense in any type of business. There are so many options that it can be hard to decide where your advertising money will be put to the best use.
Is Internet advertising worth the money?
Well the answer is yes and no. First, let's consider what it really means to advertise on the Internet.
Many advertising companies will try to sell you on pay per click advertising. With this kind of advertising, you select you target key words, such as "local pest control" and whenever a potential customer types in this word your ad can appear on the top or side of the page. You only pay when a person actually clicks on your ad and goes to your site.
The problem with pay per click advertising is that it can get REALLY expense very quickly, and there is no guarantee that a person that goes to your web site will ever become a customer. There is also no way of following up on these people, which leaves you out the advertising money and possible out the customer also. This is probably the worst option for a small independent pest control company looking to grow their business.
Banner ads and AdWords types of advertising fall into the above category also, they are just too passive to count on for results.
Well, where does that leave you as far as Internet advertising?
Let's talk about how you can get free traffic to your site. By this I mean getting your website to show on the first page of a search engine when a potential customer types in a search, such as "local roach exterminator." Research shows that searchers prefer clicking on the natural results before the paid ads anyway! The awesome thing about having your web page on the first page, is that if a customer doesn't call you, it doesn't cost you anything.
So how do you get your web site on the first page?
It's not that hard to do...when you study the Internet for a living. There are so many things that the search engines are looking for, and many of these things need to be set up from the birth of your web page. In other words, if you already have a web site and you've had it for over 2 months and its not on the first page, chances are it never will be.
It's much cheaper to just have a new site set up in the way that the search engines love, so that they will put you on the first page. How fast can your web site get on the first page? The good news is that it can happen in as little as 3-6 weeks! More good news is that it isn't as expensive as you might think. For less than the cost of the yellow pages, you can have your website getting you customers very quickly.
Pest control is a highly competitive field in the paid advertising space, but these advertisements can offer significant benefits.
Not all pests are created equal. Some may be a nuisance, but customers can wait to have them taken care of.
Others, like bedbugs and fleas, instill a sense of urgency with consumers, and they need the service now. Because this is a competitive search and consumers won’t spend time scrolling through the local listings, paid advertisements serve to capture the attention of those customers.
For those who need an exterminator, pest control companies need to ensure that their marketing campaigns are visible where, and when, customers are searching for pest control services.More people use the internet on their phone than their computer, so it’s important for your website to be easy to use and accessible through mobile. Here’s what you should know about mobile optimization for your business.
Partner with Our Pest Control Marketing Agency in North Carolina Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services.